PRIVACY POLICY


At Virgin Mobile USA, LP (“Virgin Mobile,” or “we,” “us,” “our”), we understand that privacy is important and we are strongly committed to protecting the privacy of our customers and visitors to our website. The following information is designed to help you better understand the information we gather from our site and service, how we handle the information once we gather it, whether we disclose it to anyone, and the choices you have regarding our use of, and your ability to correct, the information. Please note that this Privacy Policy applies only to this site and not to other companies' or organizations' services or websites to which we link, even if they use the Virgin Mobile name. By visiting this site, you accept the practices described in this Privacy Policy.

WHAT INFORMATION DO WE COLLECT?
Our primary goal in collecting personal information is to provide you with a smooth, efficient, and customized experience. This allows us to provide features that most likely meet your needs.

Aggregate Data
We gather certain usage information like the number and frequency of visitors to this site. This information may include which URL you started at, where you go next, what browser you are using, and your IP address. We only use such data in the aggregate. This collective data help us determine how much our customers use parts of the site, and do internal research on our users' demographics, interests, and behavior to better understand and serve you.

This type of aggregated, non-personally identifiable information may also be collected by third parties that support our services. In addition, we aggregate data and disclose such information in a non-personally identifiable manner to advertisers and other third parties for marketing and promotional purposes.

Personally Identifiable Information
We may request information about you. This may include your name, address, phone number, birth date, gender, occupation, and email address (collectively "personally identifiable information"). We seek such information to provide products and/or services that more closely reflect your preferences. In addition, we may use such personally identifiable information to improve our marketing and promotional efforts, to analyze site usage, improve our content and product offerings, and customize our site's content, layout and services.

HOW DO WE USE YOUR INFORMATION?
Unless you specifically decline, we may use personally identifiable information to contact you and deliver information to you via your home phone, address, email, voice or text messages on your mobile phone. We may also share personally identifiable information with certain third parties with whom we contract to provide services or jointly-branded products so that these third parties can share information with you about new products and promotions that we believe will interest you. By accepting this Privacy Policy or by purchasing or using our products or our jointly-branded products, you expressly agree to such usage and sharing of information.

We may use third party service providers to facilitate our services and therefore we may provide some of your personally identifiable information directly to them. In addition, we employ other companies and individuals to perform functions on our behalf. Some examples include fulfilling orders, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analyzing data, providing marketing assistance, processing credit card payments and providing customer service. These service providers have access to personally identifiable information and may use it as needed to perform their functions, but may not use it for any other purpose, except that they may aggregate your personally identifiable information with similar information from other customers in a manner that does not personally identify you.

Virgin Mobile cooperates with law enforcement inquiries, as well as other third parties, to enforce laws, such as intellectual property rights, fraud and other rights. We can (and you authorize us to) disclose any information about you to law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate, to respond to claims or legal process, to protect the property of Virgin Mobile or the safety of its employees or others, to investigate fraud, intellectual property infringements, or other activity that is or may be illegal or may expose us or you to liability.

It is possible that Virgin Mobile could be acquired by another business entity. Should such a combination occur, you should expect that Virgin Mobile will share some or all of your personally identifiable information to continue to provide service. You will receive notice of such event (to the extent that it occurs), and we will request that the new combined entity follow the practices disclosed in this Privacy Policy or notify you of any changes.

WHAT ABOUT COOKIES?
"Cookies" are small files placed on your hard drive; each web site can send its own cookie to your browser if your browser preferences allow it. You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is sent. (Each browser is different, so check the "Help" menu of your browser to learn how to change cookie preferences.) You are always free to decline our cookies if your browser permits, although in that case you may not be able to use certain features on our site and you may be required to re-enter your password more frequently during a session. In addition, a number of companies offer utilities designed to help you visit web sites anonymously.

Cookies assist us in providing customized services and can also help us provide information that is targeted to your interests. Virgin Mobile uses cookies to tell us how and when pages in our site are visited, and by how many people. Virgin Mobile also uses cookies to remember you when you "sign in" to our website, so that we can provide you with customized content and other helpful services. Virgin Mobile cookies do not combine information collected through cookies with other personally identifiable information. Virgin Mobile uses two kinds of cookies. Each time you click on "Remember me," Virgin Mobile uses what is called a "persistent cookie," which enables us to remember you each time you return to the site. We also use "session cookies" that help us to remember you until you close your browser. Session cookies are automatically deleted from your hard drive at the end of a session. Additionally, you may encounter cookies or other similar devices on our site that are placed by third parties. We do not control the use of cookies by third parties.

WHAT IS OUR POLICY TOWARD CHILDREN?
Virgin Mobile is concerned about the safety and privacy of children who use the Internet. Consistent with the Children's Online Privacy Protection Act of 1998, we will never knowingly collect personally identifiable information from anyone under the age of 13 without prior verifiable parental consent. At various places on the website, we may request that users provide their year of birth.

If we become aware that a child under 13 has attempted to provide us with personally identifiable information, we will use our best efforts to remove such information from our files. If a parent or guardian becomes aware that his or her child has done this, he or she should contact the following customer care agent to remove this information:

WHAT ABOUT OTHER INFORMATION COLLECTORS?
Except as otherwise expressly included in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you. To the extent that you disclose your information to other parties, different rules may apply to their use or disclosure of information you provide to them. Since Virgin Mobile does not control the privacy policies of third parties, some of whose services may be offered on our site, you are subject to the privacy policies of those third parties. We encourage you to ask questions before you disclose your personal information to others.

IS MY INFORMATION SECURE?
Virgin Mobile uses standard industry practices to safeguard the confidentiality of your personally identifiable information. Virgin Mobile treats data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by users inside and outside the company.
Unfortunately, perfect security does not exist on the Internet, and therefore, Virgin Mobile makes no representations or warranties with regard to the sufficiency of these security measures. Virgin Mobile shall not be responsible for any damages that result from a lapse in compliance with this Privacy Policy because of a security breach, technical malfunction or similar problem.

What Law Applies?
Personally identifiable information that is submitted to this website will be collected, processed, stored, disclosed and disposed of in accordance with applicable U.S. law. If you are a non-U.S. customer, you acknowledge and agree that we may collect and use your personally identifiable information outside your resident jurisdiction.
In addition, such personally identifiable information may be stored on servers located outside your resident jurisdiction. U.S. law may not provide the degree of protection for your information that is available in other countries. By providing us with your information, you acknowledge that you have read this Privacy Policy, understand it, agree to its terms and consent to the transfer of such information outside your resident jurisdiction. If you do not consent to the terms of this Privacy Policy, please do not use this site.

WILL THIS PRIVACY POLICY CHANGE?
Virgin Mobile may, from time to time, make changes to this policy, based on your comments and our need to accurately reflect our data collection and disclosure practices. If we make any substantial changes in the way we use your personal information we will notify you by posting a prominent announcement on our pages. By continuing to use our website, you agree to be bound by the latest version of this policy, which may be viewed anytime by clicking on the "Privacy Policy" link at the foot of the Virgin Mobile website or by contacting info@ladyvirgin.com.

WANT TO KNOW MORE?
Please contact info@ladyvirgin.com with any questions.